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Job Overview
Do you have a passion for food and cooking and a strong knowledge of retail digital sales? Read on - this position may be for you! 
 
Join our growing team expanding our brand footprint across North America.  This role is responsible for managing our e-commerce business ensuring operational efficiency and driving sales growth for several well established kitchenware brands. The key focus is on Cuisipro.com initially, as well as expanding our retail e-commerce sales business. 
 
We're looking for a sales and performance-driven e-Commerce Channel, Sales or Performance Manager (alternate titles) to grow and operationally execute our kitchenware e-commerce channel.  
 
This role is focused on driving qualified traffic to our website, converting visitors into customers, and increasing online sales. You'll use data to guide decisions, optimize the full digital funnel, and develop programs that directly impact revenue—from acquisition campaigns to conversion strategies.  You thrive on metrics, know how to turn insights into action, and can develop targeted programs that directly increase traffic, conversion rate, and average order value (AOV).

Duties and responsibilities
Key Responsibilities:

• Own and optimize the e-commerce funnel with a focus on sales performance
• Analyze key metrics (traffic, CPA, ROAS, conversion rate, AOV, LTV) to drive actionable insights
• Design and execute campaigns and site strategies that increase customer acquisition and revenue
• Lead A/B testing and CRO initiatives to improve site performance and user experience
• Develop/track growth programs such as bundling, upsells, loyalty incentives, and product launches
• Provide regular reporting with recommendations tied to business goals
• Collaborate with internal operational teams/warehouse to ensure alignment in execution  
• Set targets and track P&L for each site

 
Marketing & Branding

• Manage campaigns and promotional calendar, analyzing results to boost sales
• Drive digital consumer acquisition/retention, maximize digital campaigns through analytics
• Develop campaigns that incorporate social, email, website (SEO/SEM), and other digital channels
• Develop affiliate and influencer programs to drive sales
• Design and execute Google Ad campaigns, tracking spend and evolve programs for maximum ROI
• Stay current on changes/innovations for new media opportunities
• Ensure consistency of content across all brand touch points with a consistent “voice and tone”
• Plan and conduct quality reviews re messaging, campaigns and events.
• Identify new social media/digital opportunities with our Marketing team to implement
• Maximize customer engagement re: digital storytelling – best sellers, high margin, high inventory
• Create content and merchandising opportunities to cross-sell and up-sell
• Create engaging online content (eg. forums, blogs) and monitor customer engagement

 
Performance Tracking

• Produce reports and analyze KPI’s regarding website performance/activities using Google Analytics, Google Ad Words, Shopify and other relevant sites
• Summarize site performance on key metrics, challenges and action plans to key stakeholders
• Work internally across teams to execute, measure results and optimize performance
• Coordinate French translation of appropriate content for all marketing assets

• Collaborate, and implement new web technologies and digital media trends

 
 
Skills & Qualifications
 

• 5+ years in e-Commerce sales preferably in the CPG industry or kitchenware specifically
• Passion for cooking, kitchen tools, or culinary trends an asset (product knowledge can be learned).
• Self-driven, highly motivated to suceed, entrepreneurial approaches

 

• Strong application of KPIs and analytics platforms (Google, Shopify, Klaviyo)
• Proven track record of executing data-driven strategies that drive sales growth
• Comfortable owning both strategy and execution in a fast-paced hands-on environment
• Analytical thinker with excellent project management and analytical skills
• Familiarity with product merchandising and customer segmentation
• Able to use best practices to create inspiration and influence performance and sales

• Demonstrated content writing (eg. blogs, social media posts, email newsletters)
• Google AdWords – PPC and Google Display Network campaign creation, audience creation, keyword selection, and reporting.  Google UTM link tag manager
• Demonstrated creativity and flexibility while meeting tight deadlines
• Experience identifying target audiences and creating digital marketing campaigns to engage
• Experience in Facebook Business Manager and proven experience using social media for business.
• Experience in email marketing, including segmenting, CASL regulations, email automation setup, lead generation form creation, coding and deployment, reporting, survey creation, customer data management and integration with email service providers.
• Demonstrated excellent in-person and written communication and interpersonal skills to interact with all stakeholders, internal and external from executives to operational teams

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